2018 Total Pet Spending was $78.60B – Where did it come from…?
The key spending trend in 2018 was a “youth” movement!
Over 45 years in Consumer Products including 31+ years in the Pet Industry developing and executing successful strategic sales and marketing plans for manufacturers.
The key spending trend in 2018 was a “youth” movement!
Boomers Pet Spending plummets but the younger…and older groups all step up!
Boomers dial back spending but everyone else “steps up”.
Baby Boomers cut back but other groups step up to generate a spending increase!
The Gen Xers and Millennials stepped up to drive a record increase.
Spending growth was strong in the 1st Half, then flattened in the 2nd Half as prices inflated due to tariffs.
A cyclic spending pattern since 1997 is broken in 2018!
A small spending increase, but the story is not that simple.
142,982 Stores with Pet Products……plus the Internet
If you do nothing else during show hours, you can spend 65 seconds with each exhibitor – You need a plan!