2018 U.S. Pet Spending by Generation – A Baby Boomer Bust?

Boomers Pet Spending plummets but the younger…and older groups all step up!

2018 U.S. TOTAL PET SPENDING $78.60B…UP ↑$1.47B

Boomers dial back spending but everyone else “steps up”.

2018 U.S. VETERINARY SERVICES SPENDING $21.23B…UP ↑$0.56B

Baby Boomers cut back but other groups step up to generate a spending increase!

2018 U.S. PET SERVICES SPENDING $8.72B…Up ↑$1.95B

The Gen Xers and Millennials stepped up to drive a record increase.

2018 U.S. PET SUPPLIES SPENDING $19.80B…UP ↑$1.22B

Spending growth was strong in the 1st Half, then flattened in the 2nd Half as prices inflated due to tariffs.

2018 U.S. PET FOOD SPENDING $28.85B…Down ↓ $2.27B

A cyclic spending pattern since 1997 is broken in 2018!

Pet Spending 2018 – A First Look!

A small spending increase, but the story is not that simple.

Attending SuperZoo 2019? – It is a great Opportunity! But….You Need a Plan!

If you do nothing else during show hours, you can spend 65 seconds with each exhibitor – You need a plan!

SuperZoo 2019 – It’s a great Opportunity and a Sure Winner!

261 Exhibitors (1 in every 4 booths) are Brand New! They weren’t at SZ 2018 or GPE 2019!