2018 Pet Products Spending was $48.65B – Where did it come from…?

A $1 Billion increase in Supplies wasn’t enough to overcome the $2B drop in Food.

2018 Total Pet Spending was $78.60B – Where did it come from…?

The key spending trend in 2018 was a “youth” movement!

2018 U.S. Pet Spending by Generation – A Baby Boomer Bust?

Boomers Pet Spending plummets but the younger…and older groups all step up!

2018 U.S. TOTAL PET SPENDING $78.60B…UP ↑$1.47B

Boomers dial back spending but everyone else “steps up”.


Baby Boomers cut back but other groups step up to generate a spending increase!

2018 U.S. PET SERVICES SPENDING $8.72B…Up ↑$1.95B

The Gen Xers and Millennials stepped up to drive a record increase.

2018 U.S. PET SUPPLIES SPENDING $19.80B…UP ↑$1.22B

Spending growth was strong in the 1st Half, then flattened in the 2nd Half as prices inflated due to tariffs.

2018 U.S. PET FOOD SPENDING $28.85B…Down ↓ $2.27B

A cyclic spending pattern since 1997 is broken in 2018!

Pet Spending 2018 – A First Look!

A small spending increase, but the story is not that simple.