POPULARITY

• 40% of H/H’s had a pet in 1960
• 67% of H/H’s had a pet in 2018
• Now a U.S. H/H is twice as likely to have a pet as to
  have a child under 18.

SPENDING – TOTAL PET $

• In 1960 we spent $1.08B on Pets
• In 2018 we spent $78.60B

GROWTH RATE SINCE 1960

• +7.7% per year
• +3.8% per year – adjusted for inflation
  • 80% faster than Total Income
  • Twice as fast as Total Spending