2016 had 4 major trends in Pet Spending!
Money Matters Most!
A youth movement – Veterinary spending by the <45 age group was Up $1.5B
A big lift from the 35>44 and over 65 age groups!
Food spending was down $3B, but some good news from the Millennials!
Value shopping for Food drives spending down!
There are many factors that affect Total Pet Spending but Money Matters Most!
Gen Xers and Millennials increase Total Pet spending by $2.8B
E-commerce continues its spectacular growth!
The decline in Pet Food Spending negates increases in all other Segments
Veterinary spending gets back on track!
Services Spending continues its steady growth!
Supplies Spending starts a comeback!
Spending falls as consumers shop for deals!
Internet/Mail Order leads the growth…again! Up $57.2 Billion