Drilling deeper – We find big demographic spending swings from 2014.
No Big Surprises! Whites, Homeowners and 2+Person Households Spend most of the Pet Products $.
The Minority Groups are “losing ground”.
2015 was a year of extremes with many spending surprises!
Income, Homeownership, Marriage, Education, Race/Ethnicity…Demographics are important factors in Pet Spending.
Millennials are a Generation in transition!
Boomers spent more on their pets than Millennials and Gen Xers combined!
In the U.S. Retail Market, the only constant is…Change!
An intense race for the “Silver”
Pet Food drives the increase!
A strong second half comeback…but not enough!
A Small Industry Segment Continues Strong Growth!
Spending on Supplies was down in every Income Group!
The Pet Food Segment is “Boomering”!
Internet/Mail Order Channel Sales up $46.6 Billion in 2015!