The Pet Food Upgrade trend is becoming epidemic among Pet Parents.
In 2018 prices inflate in all industry segments, with big lifts in Services and Supplies!
No surprise! The Internet/Mail Order channel is driving the growth!
2017 Top 100 U.S. Retailers Sales: $2.2 Trillion, Up 4.4%; 142K Stores with Pet Products……plus the Internet!
Amazon breaks $100B and Pet Products $ are even more concentrated in the “Biggest Retailers”
The Gen Xers stand up!
Competitive pressure builds in this segment!