Competitive pressure builds in this segment!
A strong finish to 2016 + a great start to 2017 = The best 12 months in years for the Supplies Segment.
After a big drop in 2016, Pet Food spending turns around in the first half of 2017.
Age is a huge factor but Money Matters Most!
Sales in all segments but Pet Food exceeded projections!
All segments contribute to a record low Petflation rate!