Amazon and Wal-Mart are the big drivers of the increase!
Prices in all segments are becoming more stable!
Boomers are still driving the business!
The $0.96B increase was the largest since they began keeping records in 1984.
The spending drop goes on “hold” as sales turn flat in the 1st half of 2016.
Pet Food Spending in the first half of 2016 “rolls back” from the same period in 2015.