The Boomers drove the increase in the 2nd half of 2017. Then the Millennials stepped up in the 1st half of 2018.
Spending takes off in the first half of 2018, producing a record increase!
Supplies spending continues to grow in a great 2 year run!
Pet Food Spending increased $2.92B, but only $0.25B came in the first half of 2018.
In Pet Spending, More Money Matters Most but there’s a surprising performer in the Age Groups.