Big $ from surprising sources!
A huge spending lift in Food and Supplies!
A Pet Spending Wave across America!
Baby Boomers spend $6.5B more on their Pet Children!
The E-commerce “wave” continues!
Great Values drove the big lift in spending!
An increase in the amount spent… PLUS an increase in frequency!
More users bought more often. They just spent less.
The spending lift that started in the second half of 2016 continued and accelerated across virtually all demographics!
The Pet Food Upgrade trend is becoming epidemic among Pet Parents.
In 2018 prices inflate in all industry segments, with big lifts in Services and Supplies!
No surprise! The Internet/Mail Order channel is driving the growth!
2017 Top 100 U.S. Retailers Sales: $2.2 Trillion, Up 4.4%; 142K Stores with Pet Products……plus the Internet!
Amazon breaks $100B and Pet Products $ are even more concentrated in the “Biggest Retailers”
The Gen Xers stand up!
Competitive pressure builds in this segment!