The Boomers drove the increase in the 2nd half of 2017. Then the Millennials stepped up in the 1st half of 2018.
Spending takes off in the first half of 2018, producing a record increase!
Supplies spending continues to grow in a great 2 year run!
Pet Food Spending increased $2.92B, but only $0.25B came in the first half of 2018.
In Pet Spending, More Money Matters Most but there’s a surprising performer in the Age Groups.
Sales and Prices turn up!
Driven by Services and Supplies, prices move up after a record low in 2017!
A recap and review of the latest and biggest GPE shows 2 major exhibitor trends!
If you do nothing else, you can spend 1 minute and 15 seconds with each exhibitor. You need a plan!
If you are a significant “player” in the Pet Industry… or want to be, you will be at GPE 2019!
2017 was a year of “Value” which produced a tremendous lift in spending in 3 industry segments but caused some turmoil in 1.
Competitive pressure caused a tumultuous spending year in a usually “calm” segment!
Veterinary Spending up over $3.5 Billion since 2015!
An almost universal Spending Lift – 94% of all Demographic Segments!
Big $ from surprising sources!